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Join the Cupshe Partner Program and embark on an exciting worldwide e-commerce journey with us! Let's collaborate, grow, and make waves in this global market.
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Who is Cupshe?

Cupshe is more than a beachwear brand; we're a vibrant celebration of women who embrace life, adventure, and sun-soaked fun! As a born and bred Santa Monica brand, Cupshe understands the significance of swimwear that seamlessly blends quality and style with affordability.

Positivity
Quality
Inclusivity
Accessibility

Product Design Philosophy

At Cupshe, our design philosophy revolves around accessibility, empowerment, and timelessness.
We passionately create swimwear and beachwear collections that embrace the latest trends while
celebrating individuality and confidence.

Drawing inspiration from nature, art, and global cultures, our design team meticulously crafts unique pieces with attention to detail, tailored for style and comfort. Our goal is to provide swimwear that not only looks and feels amazing, but also lasts for seasons to come.

Milestones
2015
Cupshe was born in Santa Monica Beach, CA!
2016
Launched Cupshe.com in the U.S.
2017
February
Began development on Power Mesh Lining for your favorite Functional Swimwear
2017
May
Expanded to Australia
2018
Became the top selling U.S. swim brand
2019
Ventured into European markets
2020
Became a top swimwear brand and was ranked as one of the top 15 global brands by BrandZ
2021
March
@Cupshe IG hit 1M followers!
2021
Early June
Launched our first celebrity capsule: "Mindful Collection" with JoJo Fletcher
2021
Late June
Developed #CupsheCares, our ESG initiative to better serve our community and our planet
2022
July
First time meeting you all IRL in LA and Miami!
2022
August
Promoted body positivity by collaborating on our first plus-size collection with Tabria Majors, offering sizes 0X-4X
2022
November
Celebrated Thanksgiving and Christmas with our first Holiday Collection
2023
January
Secured our first department store partnership with Kohl's!
2023
April
Released our first Recycled Swim Collection
2023
August
Upgraded to biodegradable packaging
2023
October
Donated 100% of profits from our Breast Cancer Action Collection to Season for Squeezin and Know Your Lemons, aiding in increased breast cancer education and awareness
2023
November
Catered to all your needs by introducing our Everyday Line, including everything from vacation looks to lingerie and accessories
2024
January
Cupshe is in Belk!
2024
April
Welcomed JoJo Fletcher as our first brand spokesperson!

Our Home

We've found our perfect home nestled in the vibrant city of Los Angeles, where sunlit ambiance and rich cultural tapestry inspire our brand's dedication to good vibes and inclusivity. We take immense pride in curating a positive and uplifting work environment, nurturing innovation and personal growth. Our office space reflects our commitment to empowering our team, providing them with the resources they need to thrive in their roles and contribute to the remarkable success of our company.

Cupshe Partner Recruitment